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Walter Lara has over 30 years of work experience, primarily in the fields of database marketing and interactive services. Walter held various roles at SourceLink, starting as a Database Marketing Manager and eventually becoming the Director of Interactive Services. In these positions, Walter managed web development, online marketing campaigns, and database management. Walter also created and implemented various print-on-demand web solutions for clients, increasing their marketing capabilities. Prior to their time at SourceLink, Walter worked as a Database Analyst at Wells Fargo Bank. Currently, Walter is the VP of Interactive Services at Amsive, where they oversee email marketing, digital solutions, web-to-print portals, and web development.

Walter Lara earned a BS degree in Information Technology from the University of Phoenix, where they studied from 2002 to 2006. Prior to that, from 1997 to 1999, they pursued further education in Database Management and Information Technology through the UCLA Extension - Custom Programs & Corporate Education. In addition to their formal education, Walter has obtained several certifications including Klaviyo's Deliverability Certified, Klaviyo product certificate, SMS Strategy Certificate, and Salesforce Certified Marketing Cloud Specialist.