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Brian Tam serves as the Senior Data Analyst for Media Analytics at Amsive, a position held since September 2015. In this role, Brian specializes in designing automated customer reports from extensive digital marketing campaign data using Python, SQL, and various business intelligence tools. Responsibilities include leading campaign builds, interpreting data through statistical analysis, and developing predictive customer profiles. Prior to this, Brian held various positions in digital media management and analysis, demonstrating expertise in executing digital campaign strategies across multiple channels. Brian’s educational background includes a Bachelor's degree in Psychology from New York University, with a minor in Computer Science, Mathematics, and Chemistry.