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Petr Adamec is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various sectors. Currently serving as the Burger King Brand Leader for Central and Eastern Europe at AmRest since July 2017, Petr has held multiple marketing roles within the company, including Marketing Director and Marketing Manager for both Burger King and KFC. Prior to AmRest, Petr was Head of Branding at MAKRO Cash & Carry CR for a brief period in 2016 and spent several years at Mondelēz International from 2009 to June 2016, where responsibilities included managing prominent brands like Belvita and various impulse wafers. Earlier positions included brand management roles at RECKITT BENCKISER and SSL, covering well-known consumer brands. Petr holds a Master's degree in Business Economics and Management with a specialization in Marketing from the University of Economic in Prague.