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Caroline Koldus is a skilled design professional with extensive experience in leading design initiatives and optimizing processes. Currently serving as Design Lead at Amply since October 2022, Caroline has successfully transformed workflows and enhanced team efficiency while prioritizing customer-centric design decisions. Prior to this role, Caroline operated as a freelance Product Designer, achieving significant increases in bookings for clients and employing user-centered design principles. As the Owner of Terra Agency, Caroline specialized in branding and digital marketing solutions for small businesses. Previous roles include Account Development Representative at Samsara, where Caroline generated new revenue streams, and Social Media Coordinator at Berke, where Caroline significantly improved engagement metrics. Caroline holds a Bachelor of Science in Business from Texas A&M University and completed an advertising summer program at The Creative Circus.