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Alex Reid is an accomplished professional in the entertainment and marketing industry, currently serving as the Founder of Amplify since June 2018. Previously, Alex held positions such as Managing Director at The Traction Agency, an integrated talent management and content creation firm, and Executive Producer and Co-Owner at Jaen Collective, a full-service production company. Alex's experience includes serving as Creative Director for SHOWDOWN, focusing on Twitch media solutions, and leading the Experiential Marketing & Influencer Branding division at UMM, where strategies were developed for influencer engagement and high-profile events. Early career roles featured account management and talent oversight at Nammos Beach Records and King Kyle, where significant achievements included launching successful music careers and negotiating major endorsements. Alex's educational background includes obtaining a Higher School Certificate from Villanova College.