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Jonathan Emmins has a diverse work experience spanning over several years. Jonathan started their career as Project Manager at NUS / Ford / P&G / Department for Education + Employment from 1998 to 2000. From 2001 to 2007, they worked as Director / Partner at Making Waves. In 2008, they founded Amplify and served as the Founder + Global CEO until 2021. During this time, Amplify became Campaign's Brand Experience Agency of the Decade and worked with innovative and progressive brands globally. In 2017, they moved on to become the Global CEO at Seed, focusing on creating culturally relevant campaigns for the influential gen z audience. Currently, they are the Global CEO at Wonder, specializing in creating the next generation of experiences for businesses and their audiences.

Jonathan Emmins attended the University of Warwick from 1995 to 1998, where they obtained a BA Hons degree in History & Politics.