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Mina HK is an experienced marketing professional with a strong background in digital and retail marketing management, currently serving as a Marketing Manager at Amplifon since November 2019. Responsibilities include direct-to-consumer business management, development of the AME mobile application, and the recrafting of SEO plans. Mina has successfully applied omnichannel marketing strategies, launched digital campaigns, and optimized advertising efforts while enhancing customer experience. Prior roles include Product Manager positions at ADG Healthcare and BIOMED for Pharmaceutical Industries, as well as an Assistant Product Manager at Advocure, accumulating expertise in pharmaceutical marketing and product management. Mina holds a Level 6 Diploma in Professional Marketing from CIM and a Bachelor of Pharmacy from Ain Shams University.