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David Ross has extensive experience in leadership and sales across various sectors, currently serving as VP EMEA and VP Sales UK at Amplience since March 2022. Prior to this role, David held several positions at Salesforce from January 2016 to March 2022, including Regional Vice President for Public Safety and Justice, Regional Sales Director for Retail, and Senior Client Lead for Enterprise, focusing on customer success within the Travel, Hospitality, and Retail sectors. David's earlier career included a tenure at Cisco Systems from July 2005 to December 2015 as an Account Manager in Enterprise Transformational, where responsibilities included generating business and delivering technology solutions. David started in the industry at Logica as an OSS/BSS Consulting Sales and Marketing intern in 2003-2004. David holds a BSc Hons in Information Systems with Management Studies from the University of Leeds and completed education at The Latymer School.