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Mr. Ben-zur has been serving as the Company's VP Marketing since September 1, 2021.

Between 2016 and early 2020, Mr. Ben-zur served as VP Retail of Delek Menta of the Delek Israel Group. As part of his role, he managed the Retail Division, overseeing hundreds of complexes deployed nationwide.

Previously, he served as VP of Rental Division at Cal Auto Group, and held numerous senior management, marketing and sales positions at Paz Group.

Mr. Ben-zur holds an LL.B. in law (specializing in civil-commercial-business law).