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Gyucheong Choi is a seasoned professional at AMOREPACIFIC, holding the position of Team Leader in the e-commerce ew biz. team since March 2012. Currently leading the social-selling team, Gyucheong manages social media-based e-commerce initiatives, supports brand organizations, and seeks out new business models. Previous roles at AMOREPACIFIC include working in planning, consulting, and global e-commerce, where Gyucheong was instrumental in facilitating decision-making for the COO, developing innovation strategies, and managing cross-border sales. Prior to AMOREPACIFIC, Gyucheong contributed to VETA Research & Company as a consultant specializing in SNS marketing strategies and analytics, and interned at Nasmedia, focusing on online media planning. Gyucheong holds a Bachelor's degree in Journalism and Business Administration from Kyung-won University.