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Patrick Delaney is an experienced professional in programmatic investment and media management, currently serving as the Director of Programmatic Investment at dentsu Media since June 2022. In this role, Patrick oversees spend tracking and performance analysis in Private Marketplaces and Programmatic Guarantees while collaborating with supply partners and internal teams to optimize outcomes for clients. With a background in programmatic media acquired in roles at Amnet Programmatic Experts, Carat, and Quadrant Media, Patrick has developed expertise in negotiating marketplace deals, optimizing campaign performance, and creating initiatives like Dentsu's Diversity Marketplace. Patrick holds a Bachelor of Arts degree in English from Carleton University.