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Mikael Taipale is an experienced professional in digital media and programmatic advertising, currently serving as the Commercial Director at Amnet Programmatic Experts for Dentsu Aegis Network since September 2017. Previously, Mikael held significant roles including Digital Trading Director at GroupM Sweden, where responsibilities included negotiating digital media trading agreements, and Managing Director of Xaxis Sweden, where Mikael developed and launched the first trading desk and programmatic offering in Sweden. Earlier experience includes leadership positions at Omnicom Media Group and MEC, focusing on building digital organizations and strategies for multiple media agencies. Mikael's career began at Eurofootball.com, managing online marketing projects, and included foundational roles at Coca-Cola Enterprises Sverige.