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Isha Upmanyu is an experienced digital marketing professional with a focus on performance and branding campaigns. Currently serving as a Trader at Amnet Programmatic Experts for Dentsu Aegis Network since May 2021, Isha has previously held managerial and analytical roles at PivotRoots and Performics.Convonix, where responsibilities included formulating digital marketing strategies for clients like HDFC Bank Ltd. Isha has demonstrated expertise in managing campaigns across various platforms such as Google Adwords, Facebook, and YouTube, as well as interacting with clients to drive account expansion and strategy execution. Earlier experience includes a role as a Paid Media Executive at Ethinos Digital Marketing and a Software Test Engineer position at Accenture in India. Isha holds a Bachelor's Degree in Electrical, Electronics, and Communications Engineering from IET-DAVV.