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Matthew Farwell is the senior managing director, GROHE, for LIXIL Americas. He oversees the development and execution of the GROHE brand strategies across North and South America, with responsibility for working across all functional areas related to the brand.

Prior to his current position, Farwell served as senior director, national accounts, at LIXIL Americas, responsible for strategic planning and implementation of programs across all customer market segments for the American Standard, DXV and GROHE brands. Previously, he was director of national accounts for GROHE, overseeing all sales management activities for Ferguson, the largest plumbing wholesaler in North America.

Earlier in his career, Farwell worked as strategic partner manager at Armstrong Fluid Technology, preceded by his roles as OEM and national accounts sales manager at S.A. Armstrong, Ltd., and sales leadership positions at GE.

Farwell holds an eMBA from the University of Western Ontario and a B.A. in economics from King’s University College.