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Rechelle Ringer has been with American Riviera Bank since before they opened its doors in 2006. During her tenure with the bank, she has worked in operations, training, marketing, and product development. As First Vice President, Manager of Marketing and Products, she oversees the planning, development, and execution of the Bankā€™s new product and marketing initiatives and works closely with executive management, branch operations, digital banking, and third-party vendors to ensure business objectives are met while maximizing customer experience. Rechelle is a Certified Financial Marketing Professional (CFMP) who deeply believes in the ā€œBank on betterā€ philosophy of the Bank and strives to make that a reality for each customer. In 2020, she was awarded the Bank's "Innovator" award for her creative and forward-thinking initiatives.

Rechelle is highly involved in the public education system in the Santa Barbara area, having served in various capacities of the California PTA at multiple schools and at the Council level, as well as serving on numerous committees at the Santa Barbara Unified School District. She is currently the President of the Dos Pueblos High School Foundation.