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Lisa Weisenberger currently serves as the Director of Engagement & Media at the American Association for Respiratory Care (AARC), a role commenced in January 2024. In this position, Lisa leads communication efforts to promote AARC's mission and its journal, Respiratory Care, while managing content for a weekly e-newsletter distributed to 41,000 members. Previously, Lisa worked as the Marketing Manager/Managing Editor at the American Medical Technologists from April 2019 to January 2024, where oversight of marketing communications for a membership of 85,000 was a key responsibility, achieving a notable increase in renewals through innovative programs. Additionally, Lisa held the position of Director of Marketing Communications at the American Orthopaedic Society for Sports Medicine from October 2007 to April 2019, executing comprehensive marketing and communication strategies across various platforms. Lisa holds a Bachelor of Arts degree in Journalism and Environmental Science from the University of Iowa.