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Ishita Bali is an accomplished executive with extensive experience in customer acquisition strategy and innovation, currently serving as Vice President of Acquisition Strategy & Innovation at American Express since August 2017. Prior roles at American Express include Director of Customer Acquisition Strategy and various management positions within product management and strategic planning. Previously, Ishita worked at Bonobos as a Senior Real Estate & Strategy Analyst, contributing to retail expansion efforts, and at J.P. Morgan as an Investment Banking Analyst, focusing on consumer and retail transactions. Educational qualifications include an MBA from Harvard Business School and a BA in Economics from Georgetown University, supplemented by studies at L'Institut de Touraine and The Pingry School.