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Aitijhya Sarkar is a Senior Manager at American Express, specializing in Enterprise Digital and Data Solutions, with a focus on Digital Acquisition Analytics and Performance Marketing across paid search, display, and social media since September 2014. Previously, Aitijhya completed a summer internship at HSBC in 2013, where a new Structured Credit Card Strategy for Advance Customers was designed through competitor analysis and research. Aitijhya also worked as an Analyst at Nomura from June 2011 to June 2012, contributing to the development of the TradeSpex application, an analytical tool for clients. Aitijhya holds an MBA from the Management Development Institute, Gurgaon (2012-2014), and a BE in Computer Engineering from IIEST, Shibpur (2007-2011).