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Viviana Mártir has extensive experience in communications and integrated marketing, currently serving as the Director of Regional Integrated Marketing at the American Cancer Society since November 2007. In this role, Viviana leads communications efforts across Southeast and North/Central Florida, developing and executing strategic marketing plans that align with the organization's mission and revenue priorities. Prior positions at the American Cancer Society include Director of Communications and Communications Manager, where Viviana focused on community engagement and tailored communications strategies. Earlier experience includes roles as a Public Health Communications Specialist at the Office of Public Health Preparedness and Response, and as a Public Relations Specialist at Movistar. Viviana began a career in communications as a Junior Account Executive at Comstat Rowland and completed an internship at Wing Latino Group. Education is anchored with a Bachelor of Arts in Communications from Universidad del Sagrado Corazón.