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Jose Hernandez is an accomplished executive with extensive experience in digital strategy and management across various industries. Currently serving as the Chief Digital Officer at América Televisión since April 2013, Jose leads the digital division for Peru's leading TV network. As a co-founder of Idealshop.pe since July 2016 and former President of the Board of Directors for IAB Perú from 2016 to 2021, Jose has made significant contributions to the digital landscape. Previously, Jose held key positions at Univision Communications, Inc., where responsibilities included overseeing product development for digital platforms, and at IBM, focusing on mobile content strategy. Jose's career began at British American Tobacco as an IT Project Manager. Jose holds an MBA from Northwestern University's Kellogg School of Management and a BS in Systems Engineering from Universidad de Lima.