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Juan Pablo Torres Cuevas has extensive experience in the telecommunications and marketing sectors, having worked with América Móvil since August 2007 in various leadership roles, including Head of Customer Experience Lab, Head of Advertising, and Market Intelligence Administrator. Responsibilities encompass product and service evaluation, campaign development for major brands, market analysis, and customer satisfaction improvement initiatives. Earlier tenure included a position as Trademarketing Coordinator at Mimetica S.A. de C.V., focusing on brand strategy in self-service stores. Juan Pablo holds a Master's Degree in Integral Marketing and multiple diplomas in marketing and communication from esteemed institutions such as Universidad Anáhuac and Tecnológico de Monterrey.