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Ythan Pratt is an accomplished marketing professional currently serving as SVP of Commerce Experience Strategy at Tracy-Locke since September 2024. With extensive experience in the field, Ythan co-owns Ambi Wine Bar, recognized with multiple accolades by StarTribune from 2022 to 2024, and Miss Iz Ice Cream. Previous roles include Managing Director at VML, leading product strategy, and holding various directorial positions in commerce strategy. Ythan's career began at NativeX, where notable achievements included enhancing digital marketing and securing prominent industry rankings. Educational credentials include a Bachelor of Science in Marketing from St. Cloud State University.