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Luma Mascarenhas is currently serving as Talento Regional at Ambev since December 2023, focusing on commercial operations and contract management for VIP bars and restaurants in Salvador and the metropolitan area. Previously, Luma held several key roles at Sanar from February 2020 to December 2023, including Analyst of Customer Journey, where metrics such as NPS were utilized to enhance customer experience, and Recruiter Coordinator, which emphasized candidate experience during the selection process. Additional positions at Sanar included Analyst of Relations for Teachers, overseeing contracts and support for educators, and Intern in Production, managing the production workflow. Luma's career began at Esferaquatro Consultoria e Projetos, contributing to organizational and financial projects as a Trainee Consultant. Early professional experience included leadership roles at Empresa JR Administração UFBA in marketing. Luma holds a Bachelor's degree in Administration from Universidade Federal da Bahia, completed in December 2021.