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Erika Kavalis has a background in marketing and business management, with experience in various roles such as CMO, Co-Founder, and Marketing Specialist with a focus on IT and legal services. Erika has worked with companies like Amberlo, Be First, CID Lietuva, and Baltic Software Solutions, taking on responsibilities in branding, recruitment marketing, and wholesale management. Erika is also a member of the Lithuanian Marketing Association and holds degrees from Kaunas University of Technology in marketing and business management, as well as computer and information sciences.