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Rob Halligan has had a long and successful career in marketing and strategy. Rob began their career in 1995 as the VP of Marketing for IMSI, where they were responsible for all corporate, product, and channel marketing globally for the company's utilities and productivity software. During their tenure, they scaled financials from $20M in sales (net loss of $435K) for FY95, to $42M+ sales (net profit $2.6M) for FY 97, and restructured product strategy to focus on core anchor brands with large addressable markets and likelihood for capturing significant market share.

In 1998, Rob moved to BRODERBUND/TLC, where they served as SVP Global Marketing and OEM Custom Engineering. Rob was charged with developing global business strategies, marketing requirements, and company-wide execution, for all corporate, brand, and channel marketing, across the company's three divisions (Productivity, Education and Entertainment divisions). During their tenure, they created and managed strategies, which drove approximately $1 Billion in sales from products sold thru retail, direct, enterprise, schools and OEM channels - over 3 calendar years ending 2001. Rob also built and/or bought cloud-based solutions and services, which were integrated into client side software, for enhanced online (and offline) access, discovery and usage of these cloud offerings.

Rob then moved to Sonic Solutions (NASDAQ, $148M) in 2003, where they served as VP Global Marketing and Sales, General Manager. During their tenure, they drove full business pivot, including 360 degree audit, tech/market viability review, opportunity identification, engineering/acquisition strategy, platform re-architecture, revised channel/SAAS strategy, 3-year business plan, and exit strategy. Rob managed P&L, product, marketing, sales, engineering - delivering a 90%+ revenue CAGR over tenure, triggering major divestiture at high valuation.

In 2006, Rob took on the role of VP of Marketing and Sales, General Manager for Syncables (Turnaround). Rob was hired to drive full business pivot, including 360 degree audit, tech/market viability review, opportunity identification, engineering/acquisition strategy, platform re-architecture, revised channel/SAAS strategy, 3-year business plan, and exit strategy. Rob successfully executed the plan (including closure of new deals with HP, Dell, ATT, Microsoft & other) through M&A exit.

Rob then moved to Nortek, Inc. (NASDAQ, $2.5 Bill) in 2013, where they served as Group VP, Strategy & Marketing. Rob drove all corporate, product, channel marketing, including (but not limited to) digital strategy and on-line, social and earned media with customers/press/analysts, across multiple customer channels (dealers, distributors, integrators, OEM, retail). Rob also re-branded the company and consolidated products along strategic lines, upgraded websites, digital strategy & collateral, restructured channel COOP, built CRM life-cycle model ("Power500"), and rolled-out demand generation campaigns.

In 2017, Rob joined PIEDMONT PARTNERS VENTURES GROUP (Private Equity) as CMO/Executive in Residence, Advisor, and Venture Partner. Rob worked on acquisitions, divestitures, and funding, including M&A due diligence, tech & strategy eval., market/roll-up/synergy analysis. Rob also provided CEO/Executive Advisory, both acting roles and strategic advisory.

In 2018, Rob joined www.apria.com (Apria Healthcare)

Rob Halligan obtained a BA in Communications with dual minor emphasis in Economics and Business from Saint Mary's College of California in 1984. Rob then went on to complete select Marketing and Finance coursework in the MBA Program curriculum at Golden Gate University in 1987.