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Sam Thackeray has extensive work experience in the beverage industry. Currently, Sam serves as the Chief Executive Officer at Amber Beverage UK, a position held since January 2023. Prior to this role, Sam was the Managing Director at Enotria Winecellars Ltd (T/A Enotria&Coe) from October 2018 to December 2022. Sam also worked as the Sales Director at Bibendum Wine & Matthew Clark from January 2018 to September 2018. Sam's earlier roles include Sales Director positions at Bibendum Wine Ltd, where they were responsible for the National On-Trade division from March 2014 to December 2017 and the Hotels division from January 2013 to March 2014.

Sam Thackeray attended the University of Bristol from 1998 to 2001, where they received a 2:1 Hons degree in Political Sciences, focusing on Politics.