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Patricia D'Arcy is a seasoned professional in program management and advertising with extensive experience at Amazon since November 2015, currently serving as a Senior Program Manager for Custom Ads, generating tailored experiences for advertisers in Mexico and MENA. Prior to Amazon, Patricia worked at Aeroméxico from January 2014 to November 2015 as a Non Air Rewards Analyst, focusing on income generation for a loyalty program through the management of three key commercial projects. Additional experience includes roles at Mextenis Grupo Pegaso as a Content Coordinator and as a Marketing Logistics Intern at Coca-Cola FEMSA. Patricia holds a degree in Communication Sciences from Universidad Nacional Autónoma de México, with a thesis focused on Loyalty Programs.