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Belinda Zeng, PhD, is an accomplished leader in the field of applied science and analytics, currently serving as the Director of Applied Science for Amazon Ads, where responsibilities include overseeing a team to innovate the Sponsored Products experience. Prior to this role, Belinda held various leadership positions at Amazon, including Director of Applied Science for Amazon Search Science and AI, Head of Science for Alexa Data Services, and Global Head of Data Science for Amazon Payment Products. Belinda's earlier experience includes a tenure as Director of Custom Analytics at The Nielsen Company and senior management roles in strategy and analytics at Discover Financial Services. With a strong academic foundation that includes a Ph.D. in Economics and multiple advanced degrees from Indiana University Bloomington and Nankai University, Belinda Zeng has developed a robust career focused on data-driven insights and strategic innovations across diverse industries.