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Hugh MacDermott

Head Of Digital Product at amaysim

Hugh Macdermott has a diverse work experience spanning multiple industries. Hugh began their career in 2010 as a Consulting Specialist, where they guided and empowered product and engineering teams to adopt best practices and processes. Hugh also helped businesses align their product strategy to their business goals using a digital-first approach.

In 2023, they joined amaysim as an Associate Director, Digital Product. In this role, they managed and developed a high-performing team, creating a roadmap and strategy for digital products aligned with customer journeys and business goals. Noteworthy accomplishments include restructuring the team to improve efficiency and effectiveness, creating a positive team culture, and uplifting the skill sets of product managers.

Prior to amaysim, they served as the General Manager - Product & Technology at Castlepoint Systems from 2021 to 2023. In this role, they likely oversaw the overall product and technology strategy of the company.

From 2018 to 2020, they worked at OFX as the Head of Product, where they likely led the product development and management function.

Before that, they co-founded TradieOffice in 2011, indicating an entrepreneurial drive.

Hugh also has experience in the media industry, having held various roles at News Corp Australia from 2013 to 2018. These roles include Head of Product Management, Digital Consumer Product; Product Director for mobile apps, SEO, social, video, search, and web; and various other roles focusing on content innovation and transformation, and delivery management.

Additionally, they have experience at ANZ as a Business Development and Strategy professional and Senior Web Channel Manager, and as an Advisor / Product Strategist at a stealth startup. Hugh also briefly served as the Interim General Manager at Business Spectator.

Hugh's early work experience includes a role as a Product Director, Digital at Lonely Planet in 2010.

Overall, Hugh Macdermott has a strong background in product management, digital strategy, team management, and business development across various industries.

Hugh Macdermott has a Master of Business and Technology degree from UNSW and a Bachelor of Arts in Computing Studies degree from the University of Canberra. Hugh also completed a Foundations of Directorship program at the Australian Institute of Company Directors in 2021. Additionally, they have obtained certifications in various areas such as Software Product Management and Agile Planning for Software Products from institutions like Coursera and the Australian Institute of Company Directors.

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