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Paul Bessereau is an experienced digital communication and social media expert with a strong background in the sports sector. Currently serving as Head of Social Media for Orient Express Racing Team and functioning as a consultant for the Fédération Internationale de l'Automobile, Paul has developed and executed social media strategies, content creation, and event-related social media engagement. As CEO of The Optimist Factory since 2017, Paul has provided digital communication consulting, editorial planning, and social media training. Additional roles include Social Media Director for Transat Jacques Vabre Normandie Le Havre, consultant for Fédération Française de Voile, and Social Media Manager for multiple organizations, including A.S.O. and Gitana. Paul holds an MBA in Sports Management from Paris School of Business and a Master’s in Event and Leisure Management from Paris-Sud University.