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Lionel Martins is a seasoned marketing and data management professional with significant experience in the media industry. Currently serving as Directeur Marketing & Data at Amaury Media since September 2017, Lionel oversees a team of eight experts across three domains: TV-VIDEO, Press, and Digital-Data, managing operational and organizational functions while supporting strategic development projects for the company. Prior to this role, Lionel worked at MinuteBuzz as Data Manager and Strategic Watch Responsible, and at NRJ Global where responsibilities included managing digital projects and audience data. With a strong foundation in marketing strategies and audience analysis, Lionel holds a Master's degree in Marketing and Strategy from the Université de Poitiers.