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Ashwin’s entrepreneurial ventures have been in marketing, strategic alliances and broad technology spectrum.

Ashwin founded V-Soft, Inc. in 1995 with the vision of providing high quality software development services to global customers. His expertise in building customer relationships and providing superior services resulted in V-Soft’s rapid growth. Subsequently, he co-founded aMarketForce, which provides high-end marketing services to global customers.

Ashwin is also involved with several strategic relationships in North America, Israel, and India in leading-edge technologies.

Prior to founding V-Soft, Ashwin was the General Manager of GenRad’s California operations that he successfully divested. Ashwin also worked with leading technology companies managing product lifecycles.

Ashwin holds an MS in Engineering from Stanford University and an MBA from University of Santa Clara. Ashwin also has a BS in Engineering from MS University in India where he was awarded four gold medals for being the top ranker in the State.