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Michael Broghammer

Senior Digital Productmanager - Customer Research & Facing at Amann Girrbach

Michael Broghammer possesses extensive experience in digital product management and innovation within the dental technology sector. Currently, as a Senior Digital Product Manager at Amann Girrbach since October 2008, Michael leads customer-centric research processes and incorporates the Voice of Customer into the development of digital products. Previous roles include Head of Digital Solutions, where Michael was responsible for conceptualizing a digital customer platform and managing external development agency collaborations. Michael has also overseen the growth of OEM business for both dental practices and laboratories, implementing processes and managing global customer relationships. Earlier positions involved leading product management, innovation processes, and the introduction of flagship dental technologies. Michael holds a Diplom-Ingenieur degree in Medizintechnik from Technische Hochschule Ulm and a qualification as a Zahntechniker.

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