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James Smith is currently the EVP of Programmatic & Ad Sales at Amagi. Prior to this, they were the Head of Enterprise Entertainment at Meta from January 2020 to March 2022. James was responsible for leading the Enterprise Entertainment & Streaming TV business/teams in Meta/Facebook's Global Marketing Solutions group. From July 2018 to December 2019, James was the CRO & Equity Partner at Tellie.tv where they were responsible for the company's revenue strategy and overall business development. At Sony Pictures Entertainment from November 2012 to June 2018, James was the SVP of Digital Advertising Sales for PlayStation & Crackle. James was responsible for all digital advertising revenue, sales & strategy for Sony Pictures Television and PlayStation including video/OTT ad sales on Crackle, Playstation Vue and Pluto Tv.

James Smith attended West Virginia University, where they earned a Bachelor of Arts in Political Science and Government.

They are on a team with KA Srinivasan - Co-Founder & CRO, Marco Di Giacomo - Chief Marketing Officer, and Dan Marshall - EVP, Global SaaS Sales. Their manager is Baskar Subramanian, Co-Founder & CEO.