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Isis Bernal Alvarez is a seasoned marketing professional with extensive experience in global marketing strategy, particularly within the travel industry. Currently serving as the Global Marketing Strategy Manager for SME Travel Sellers at Amadeus since October 2011, Isis spearheads customer acquisition initiatives through comprehensive marketing and sales programs. Previous roles at Amadeus include Marketing Strategy Manager for North Latam, Marketing Research Lead for Latin America & Caribbean, and Marketing Intelligence Specialist for the Andean Region. Prior to Amadeus, Isis worked as a Market and Business Intelligence Analyst at Marco Marketing Consultants and an Information Analyst at Melexa S.A.S. Educational credentials include a Master's degree in Marketing and Sales Management from Universitat de Barcelona and OBS Business School, along with a diploma in Business Intelligence and a degree in Software Engineering from Universidad Nacional de Colombia.