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Alejandro Lista is an accomplished executive with extensive experience in sales and eCommerce within the hospitality sector. Currently serving as the Regional Vice President of Sales for Southern Europe and Northern Africa at Amadeus since April 2020, responsibilities include developing and executing sales strategies in collaboration with cross-functional teams to drive market share and sales growth. Prior roles include Director of eCommerce for Western Europe at TravelClick, and positions in revenue management at Rafaelhoteles and Meliá Hotels International. Alejandro's educational background includes language qualifications from the Official School of Languages and studies at University C. Andres Bello and the Spanish Institute of Foreign Trade.