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Alexander Granz has extensive experience in the automotive and financial services sectors, currently serving as Head of Product Development at Audi Business Innovation GmbH since January 2014, focusing on agile product management and business architecture. Prior roles include Associate Partner and Principal Director at Batten & Company, where expertise covered customer relationship management, digital marketing, and brand strategy. Previous positions at Deutsche Telekom AG and T-Mobile contributed to skills in customer insights and brand valuation, while early career roles at BBDO Consulting, Boston Consulting Group, and Publicis provided a foundation in corporate valuation and multi-brand strategy. Alexander Granz holds academic qualifications from the University of Bayreuth, BBDO University Barcelona, and Hyper Island, specializing in marketing, business administration, and taxation.