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Tricia Poles is an accomplished marketing professional with extensive experience in the retail and fashion industries. Currently serving as Senior Manager DDX and CRM for Redken at L'Oréal since February 2022, Poles previously worked as Senior Marketing Manager for CRM & Loyalty at AM Retail Group, focusing on driving traffic and enhancing customer loyalty across multiple brands. At Macy's, Poles held various leadership roles, including Director of Omni Marketing for both Center Core and Home, overseeing marketing strategies and managing teams to implement successful campaigns. Additional experience includes roles as Digital Senior Marketing Manager and Associate Buyer in Home, as well as Head of Catalog Management & Stylist at Albright Fashion Library. Poles holds a BA in Fashion Design and Merchandising with a Marketing concentration from Kent State University.