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Justin Price has worked in various roles in the healthcare industry since 1993. Justin began their career at Nuffield Health as a National Sales Director Health Screening in 1993. In 1997, they moved to medicentre UK as a New Business Development Director. In 2000, they joined BMI Healthcare as a Group Sales Director, where they were responsible for new revenue acquisition and retention for a 19 million business. In 2003, they moved to Environmental Biotech International as a VP Business Development and Business Development Director, where they were responsible for the development of a national and international distributor network and national client account sales. In 2012, they founded Regenerus Laboratories, a UK national service providing specialist international laboratory services. In 2019, they co-founded Alyve.

Justin Price attended Reigate Grammar School from 1978 to 1982.