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Fernanda Ariceta is a seasoned professional with extensive experience in management and business development. Currently serving as Managing Partner at Alva Creative House since May 2014 and Co-Founder and Director at Empathy since March 2019, Fernanda also holds the position of Cofounder in Business Development at ReAccion Latam and serves as a Private Sector Consultant for UN Women. With a solid background that includes being a Co-Founder and Board Member at Doctari Latam and a former Commercial Manager at El Observador Uruguay, Fernanda has demonstrated expertise in strategic planning, public relations, and crisis management. An accomplished leader, Fernanda held the presidency of Círculo Uruguayo de la Publicidad and was the Country Director for Burson-Marsteller in Uruguay, where notable accomplishments included establishing the office and managing PR consulting across various industries. Fernanda's academic credentials include multiple degrees from Syracuse University and Universidad ORT Uruguay, highlighting a strong foundation in public administration, international relations, and business.