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Jimena Riojas is a seasoned marketing professional currently serving as the Marketing & Partnerships Manager at Alts since January 2020, where responsibilities include leading marketing initiatives, managing influencer campaigns, and overseeing website development. Prior roles at Alts include Senior Marketing and Partnerships Associate, where Jimena achieved a remarkable 7,470% ROI through SMS marketing, and Marketing and Partnerships Associate, focusing on digital strategy and client communication. Previous experience includes marketing internships at Sigo and Alteration Specialists, as well as a role at alice + olivia during New York Fashion Week. Jimena holds a Bachelor of Science in Business and Technology Management from New York University, completed in 2021.