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Scott I. Smith is an experienced digital marketing professional with a strong background in eCommerce and user experience. Currently serving as the Director of Ecommerce & User Experience (UX) at Altice USA, Scott leads a team focused on content strategy and UX/UI design, successfully enhancing the Optimum mobile site through strategic cross-functional collaborations. Previously, Scott held positions at Verizon, where responsibilities included managing SEO content and digital projects, as well as leading creative teams to produce engaging branded content. Additional roles include Senior Digital Marketing Manager at Adsugar and Director of Client Relationships at Search Marketing Group Inc., where Scott implemented effective digital marketing strategies to drive revenue growth. A graduate of Rutgers University with a Bachelor's degree in Journalism, Scott combines extensive industry expertise with a keen understanding of digital ecosystems.