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Marcela Negron (Maryniak) is a seasoned media professional with extensive experience in digital marketing and media planning. Currently serving as Senior Director of Media at Altice USA since February 2018, Marcela previously held the position of Director of Digital Marketing. Prior roles include Vice President of Investment at Zenith, where responsibilities included managing campaigns for high-profile clients such as Verizon Wireless and Chase. Earlier career highlights include senior and associate roles at MindShare, with a focus on significant brands like Unilever and Slim-Fast, and internships at Performance Bridge Media and Jingle Networks. Marcela holds an M.B.A. in Marketing and Business Analytics from NYU Stern School of Business and a B.S. in Management from Binghamton University.