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William Lopez is a highly experienced individual who currently serves as a Board Member at PRSA San Diego/Imperial Counties Chapter and as the Principal at Alternative Strategies. With a background in marketing communications, William also holds positions as the Board President and Interim Executive Director at North Park Main Street, and as a Board Member/Marketing Chairperson at Paws4Thoughts Animal Rescue. In the past, William served as the Vice President at Dollar Thrifty Automotive Group. William holds a PhD in Educational Psychology from Northwestern University and a Certificate in Diversity and Inclusion for Organizational Excellence from Stanford University Graduate School of Business.