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Joe Ward has extensive work experience in various roles and industries. Joe started their career at Camelot Group as a Merchandising Manager/National Accounts. Joe then moved on to HBOS as the Head of Retail Marketing, followed by Morrisons plc as Head of Instore Marketing. Joe later joined GTECH as a Marketing Director, and then Coca-Cola Enterprises as an Associate Director in Shopper Marketing. Joe also worked as an Independent Retail and Shopper Consultant before joining mda as a Commercial Marketing Director. Joe's roles at mda included being a Global Client Development & Marketing Director and a Consultant, prior to joining Communisis as the Global Client Development & Marketing Director. Joe'smost recent position is at altavia.hrg, where they serve as the Managing Director and formerly as the Client Development Director.

Joe Ward's education history begins with their time at King Edward's Camp Hill from 1980 to 1990, where they did not pursue a specific degree or field of study. In 1991, they attended the University of West London, obtaining an ACCA qualification. From 1992 to 1994, Joe studied Marketing and Advertising at the University of Bedfordshire, without completing a degree. In 2011, they enrolled in Bradford University, completing a PGC Master of Business Administration (MBA) between 2011 and 2012. Most recently, in 2021, Joe completed a Marketing Week Mini MBA course with Mark Ritson.