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James Campbell is an experienced Executive Creative Director with over 25 years in the retail marketing industry. Currently leading the Create and Craft teams at Altavia UK since July 2024, James focuses on blending innovation with strategy to create impactful consumer campaigns. Prior to this role, James served as Executive Creative Director at altavia.HRG (UK) Ltd from December 1998 to July 2024, where responsibilities included overseeing award-winning creative output and fostering strong relationships among brands, retailers, and clients. Earlier roles included Senior Creative positions at Boxer Creative and WAA Chosen, where James contributed to significant brand work and agency growth. James holds a degree from the University of Staffordshire, obtained between 1985 and 1989.