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Yohan Michel is an accomplished marketing professional with extensive experience in various leadership roles across multiple companies. Currently serving as Chief Marketing Officer at Groupe Altaï since February 2024, Yohan previously held the position of Directeur Marketing et E-commerce at Alltricks.com from December 2016 to January 2024, managing marketing, communication, and e-commerce initiatives. Prior to that, Yohan was Chief Marketing Officer at WEEZEVENT and held major marketing roles at Vestiaire Collective, where responsibilities included international digital marketing and performance optimization. Yohan’s career began with a range of roles including co-founder of RIDEKULTURE and experience in customer acquisition at Direct Energie. Yohan holds a Master’s degree in Marketing from SKEMA Business School.