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Patricia Martin de la Riva is an accomplished HR professional with extensive experience in talent management, employer branding, and people strategy. Currently serving as the Sr. P&CBP Manager for Iberia at Altadis since June 2018, Patricia demonstrates strong interpersonal skills and adaptability. Previous experience includes roles at Johnson & Johnson as an HR Business Partner and Training & Development Specialist, where strategic career and development plans were defined, and talent engagement strategies were implemented. Early career roles involved talent acquisition at DENBOLAN SOLUCIONES RRHH and Grupo EULEN. Patricia holds a degree in Psychology with a focus on Human Resources from Universidad Pontificia Comillas, along with several master's degrees in Executive Development, Emotional Intelligence, Coaching, and Human Resources Management.