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Ignacio Ruiz is an experienced sales professional with a strong background in the tobacco industry. Currently serving as Area Sales Manager at Altadis since February 2020, Ignacio has previously held roles such as Business Development Manager at JUUL Labs and Supervisor de Ventas at Philip Morris International. In the latter position, Ignacio managed a sales team in the Balearic Islands, focusing on the implementation of IQOS. Additionally, as City Head, Ignacio played a key role in launching IQOS in Spain, overseeing a team of 60 in Sevilla and Cadiz. Ignacio's extensive experience also includes various sales representative roles at Philip Morris International, contributing to strategic visibility initiatives in Andalusia. Ignacio began professional development within the advertising sector at Avante de Publicidad after completing education at Ceade.