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Joe Dunnigan has a diverse work experience in various roles and industries. Joe is the Founder and CEO of ALT Sports Data, Inc since 2021, where they provide dynamic pricing, odds, and customer data to sportsbook operators. Before that, from 2017 to 2021, they worked at GoPro, initially serving as the Director of Global Brand Strategy and Sports Marketing and later as the Head of Brand Strategy and Campaigns. Joe was responsible for leading brand strategy, campaign development, and integrated marketing globally.

Prior to their time at GoPro, Joe founded and served as CEO of +swappow, the first mobile sharing and exchange marketplace for action/adventure sports. Joe also established The +swappow PLUS Foundation, a nonprofit organization focused on empowering foster kids through skateboarding.

Joe's earlier experiences include co-founding and serving as CMO/COO of Solterra Healthcare Services, being the CEO of SITE Action Sports - SITE Design Group, and co-founding and serving as CEO of bigdeal.com. Joe also held marketing leadership positions at Delaware North Companies - Phoenix Greyhound Park and Northfield Park.

Throughout their career, Joe has demonstrated expertise in brand strategy, marketing, and entrepreneurship, with a particular focus on the sports and lifestyle industries.

Joe Dunnigan earned a Bachelor's degree in Sports Management and Marketing from the University of Arizona's Racetrack Industry Program. Joe attended the university from 1986 to 1990.